THE OLSEN STEINER MODEL

Capital meets
execution.

We define the role a project needs — then bring the commercial judgement, people and coordination to move it forward.

Discuss your project

PEOPLE · MARKETS · EXECUTION

HOW WE WORK

An operating model.
Not just an introduction.

01Originate
02Structure
03Back
04Build
05Scale
06Stay or step back

Advisory mandate

A defined task. Clear scope. Professional fees.

Development partnership

Build the model, the team and the route to market.

Selective participation

A project-specific strategic or capital role.

CAPABILITIES

One connected project perspective.

01

Capital strategy & structuring

Opportunity assessment, financial modelling, investor readiness and capital strategy. Direct investment is considered selectively, with scope and terms defined for each opportunity.

02

Venture development & operating build

Business models, product development, go-to-market strategy, leadership and operating systems. From establishing a venture to coordinating the work needed for launch and growth.

03

Market entry & regulatory coordination

Cross-border market entry strategy, corporate structuring and licensing coordination, with local legal, tax and specialist advisers engaged where required.

04

Real assets & owner-side delivery

Owner-side project coordination, quality control, subcontractor management, technical interfaces and procurement support. A delivery perspective focused on protecting the client brief from specification through handover.

SELECTED MILESTONES

Built over time.
Focused on what comes next.

2013

Hong Kong

Olsen Steiner Asia established, with a focus on cross-border market entry and corporate and regulatory coordination.

2014

The Baltics

Olsen Steiner Baltic established, extending the group’s corporate footprint into Europe.

2016

Real-asset project advisory

Owner-side delivery support for residential and hospitality projects in Vietnam, including quality control, subcontractor management and procurement coordination.

2017

CPA IKON & PearCall

Proprietary performance-commerce technology and the development of call-centre communications infrastructure.

2018

SojiLabs

Consumer-health product development and regional direct-to-consumer operations.

2020

ProCare by SojiLabs

A dedicated consumer-health product line, developed for long-term brand building.

2023

Longevity & healthspan

Growing engagement with the European longevity and healthspan ecosystem.

2026

Current development

FillMyCourt and Continuum development, plus Healthspan Built Environment with a 20-apartment Setúbal pilot and a Longevity Alliance Baltic strategic-partner pathway.

EUROPE · MIDDLE EAST · ASIA

Experience and connections.
One international perspective.

Swipe or drag to explore. Hold an edge arrow to pan.

Olsen Steiner — Europe and Asia connectionsEleven cities and thirteen unique connections. All connections are shown initially. Hover, focus or tap a city to draw its connections. Tokyo is a market of interest. The Lisbon–Tokyo connection is dashed.Hong Kong — Ho Chi Minh CityHong Kong — JakartaHong Kong — RigaHong Kong — LisbonHo Chi Minh City — BangkokHo Chi Minh City — ManilaHo Chi Minh City — TokyoHo Chi Minh City — New DelhiJakarta — Kuala LumpurJakarta — Ho Chi Minh CityLisbon — DubaiLisbon — RigaLisbon — Tokyo (exploratory connection)LisbonRigaDubaiNew DelhiBangkokKuala LumpurJakartaHong KongHo Chi Minh CityManilaTokyoMarket of interest

All 13 connections · Hover or tap a city to explore.

Experience & connectionsMarket of interest

Operating experience, business relationships and markets of interest — not a directory of offices. Tokyo represents exploratory interest.

LEADERSHIP

Erik Kanis Managing Partner

Cross-border venture development and operating experience across Asian and European markets, with a current focus on healthcare, healthspan, technology and specialised real estate.

LinkedIn
Company backgroundOur origins, experience and approach

A partner across
the project lifecycle.

Established in Hong Kong in 2013, Olsen Steiner works at the intersection of private investment, venture development and strategic advisory. Our operating experience connects Southeast Asia with Europe, with a current European base in Portugal.

The model is hands-on. We originate or assess opportunities, structure the business and partnerships around them, support capital strategy and, where the project requires it, take an active operating or board role.

We define the role each project needs: selective investment participation, venture development, strategic advisory or a focused operating mandate. That role can extend from the business model and capital structure to leadership, partnerships, launch planning and delivery.

FULL CONTEXT

The complete background, on demand.

The visual overview is the short route. Open a chapter to read the original explanation and supporting detail.

Capital meets execution.

PRIVATE INVESTMENT · VENTURE DEVELOPMENT · STRATEGIC ADVISORY

Capital meets
execution.

Commercial judgement, market-entry experience and hands-on coordination — brought together around cross-border businesses and complex projects.

Explore our capabilities ↘
A long-term perspective. Active involvement.
From opportunity to operating reality.

HOW WE WORK

From opportunity to operating reality.

Olsen Steiner works beyond the advisory layer. Depending on the opportunity, we can structure the venture, align capital and partners, install operating leadership and remain involved through execution and scale.

01

Originate

Identify, source or develop a business or project opportunity.

02

Structure

Define the business model, ownership, partners, governance and capital requirements.

03

Back

Provide selected capital, operating resources, strategic support and access.

04

Build

Install leadership, systems, commercial execution and the capabilities needed to operate.

05

Scale

Develop markets, partnerships, revenue systems and organisational capacity.

06

Stay or step back

Remain as shareholder, board participant or strategic partner — or reduce operating involvement as the venture matures.

A complete project perspective.

CAPABILITIES

A complete project perspective.

01

Capital strategy & structuring

Opportunity assessment, financial modelling, investor readiness and capital strategy. Direct investment is considered selectively, with scope and terms defined for each opportunity.

02

Venture development & operating build

Business models, product development, go-to-market strategy, leadership and operating systems. From establishing a venture to coordinating the work needed for launch and growth.

03

Market entry & regulatory coordination

Cross-border market entry strategy, corporate structuring and licensing coordination, with local legal, tax and specialist advisers engaged where required.

04

Real assets & owner-side delivery

Owner-side project coordination, quality control, subcontractor management, technical interfaces and procurement support. A delivery perspective focused on protecting the client brief from specification through handover.

Explore the operating track record

Built over time. Focused on what comes next.

SELECTED MILESTONES

Built over time.
Focused on what comes next.

←→
2013

Hong Kong

Olsen Steiner Asia established, with a focus on cross-border market entry and corporate and regulatory coordination.

2014

The Baltics

Olsen Steiner Baltic established, extending the group’s corporate footprint into Europe.

2016

Real-asset project advisory

Owner-side delivery support for residential and hospitality projects in Vietnam, including quality control, subcontractor management and procurement coordination.

2017

CPA IKON & PearCall

Proprietary performance-commerce technology and the development of call-centre communications infrastructure.

2018

SojiLabs

Consumer-health product development and regional direct-to-consumer operations.

2020

ProCare by SojiLabs

A dedicated consumer-health product line, developed for long-term brand building.

2023

Longevity & healthspan

Growing engagement with the European longevity and healthspan ecosystem.

2026

Current development

FillMyCourt and Continuum development, plus Healthspan Built Environment with a 20-apartment Setúbal pilot and a Longevity Alliance Baltic strategic-partner pathway.

Selected milestones. The corporate and regulatory practice continued alongside operating ventures.

Europe and Asia. One connected perspective.

EUROPE · MIDDLE EAST · ASIA

Europe and Asia.
One connected perspective.

All connectionsLisbonRigaDubaiNew DelhiBangkokKuala LumpurJakartaHong KongHo Chi Minh CityManilaTokyo

All 13 connections · Hover or tap a city to explore.

Experience & connectionsMarket of interest

Operating experience, business relationships and markets of interest — not a directory of offices. Tokyo represents exploratory interest.

Hong Kong

Corporate origins.

Portugal

Current European operating base.

The Baltics

European corporate presence.

Southeast Asia

Extensive historical operating experience.

A defined challenge. An accountable route forward.

CROSS-BORDER ADVISORY

A defined challenge. An accountable route forward.

Bring a market-entry, partner-development or project-coordination challenge.

Discuss your project
“Long-term value comes from
solving real problems.”OLSEN STEINER

OUR METHODOLOGY

Independent ideas. Applied with purpose.

We draw on established thinking about people, place and learning. Our application is project-specific; the original ideas remain attributed to their authors.

Jobs to Be Done: situation, desired progress and useful outcomeSITUATIONPROGRESSOUTCOME

Jobs to Be Done

Understand the progress people need.

Start from the situation and desired progress, not a feature list.

Clayton Christensen and collaborators · Jobs to Be Done

Our application & source

Interview customers about an actual decision; translate it into an outcome the product or service can test.

Clayton Christensen and collaborators · Jobs to Be Done

Behavior model: motivation, ability and a prompt togetherMAPMOTIVATION · ABILITY · PROMPT

Motivation · Ability · Prompt

Make the next useful action easier.

Behavior depends on motivation, ability and a prompt coming together.

BJ Fogg · Fogg Behavior Model

Our application & source

Reduce effort and offer a timely, optional prompt. Do not confuse more notifications with better support.

BJ Fogg · Fogg Behavior Model

Plan, Do, Study, Act: a repeatable learning cyclePLANDOSTUDYACT

Plan → Do → Study → Act

Learn before scaling.

A disciplined cycle of small tests, observation and revision.

W. Edwards Deming / Walter Shewhart · PDSA

Our application & source

Define a baseline and a hypothesis, run a bounded pilot, study the result and revise the next step.

W. Edwards Deming / Walter Shewhart · PDSA

People and their daily activities inform places and buildingsLIFE → SPACE

People-first design

Start with everyday life.

Observe how people move, meet and use space before specifying buildings.

Jan Gehl / Gehl · people-first urban design

Our application & source

Map daily resident journeys; use them to brief circulation, places to pause, shared space and access.

Jan Gehl / Gehl · people-first urban design

Third places: a welcoming place for informal in-person connection

Third places

Design for real human connection.

Informal gathering places beyond home and work can support community life.

Ray Oldenburg · The Great Good Place

Our application & source

Prioritise welcoming, accessible places to meet. A private lounge or an app is not automatically a third place.

Ray Oldenburg · The Great Good Place

Indoor environment: light, air, water and comfort to assess

Healthy indoor environments

Look inside the building, too.

The Harvard research framework draws attention to nine areas of the indoor environment.

Joseph Allen & Harvard Healthy Buildings · 9 Foundations

Our application & source

Use an appropriately qualified team to scope ventilation, air, thermal conditions, moisture, dust and pests, safety, water, noise, lighting and views. This is a research reference, not Harvard certification.

Joseph Allen & Harvard Healthy Buildings · 9 Foundations

Three well-established trees visible from a window

3–30–300

Bring nature within everyday reach.

A view of trees, neighbourhood canopy and walkable public green space.

Cecil Konijnendijk · 3–30–300

Our application & source

Assess visibility, canopy and walking access separately. These are planning reference points, not measured compliance or a health guarantee.

Cecil Konijnendijk · 3–30–300

Original illustrations and paraphrased summaries by Olsen Steiner. References do not imply author endorsement, partnership, a licence to reproduce proprietary materials or certification.

THE NEXT CONVERSATION

A defined challenge.
A practical way forward.

Tell us the market, the opportunity and what needs to happen next.

Discuss your project