CROSS-BORDER ADVISORY
Enter the market.
Build the route to execute.
For established businesses expanding between Europe and Southeast Asia, Olsen Steiner combines market-entry strategy, partner development and hands-on coordination.
START WITH A REAL COMMERCIAL NEED
One defined challenge.
A clear target market.
The right specialists.
An accountable route forward.
WHERE WE CAN HELP
Focused cross-border work, not generic consulting.
EUROPE → SOUTHEAST ASIA
Market entry & partner development
For companies with an established product or service and a serious expansion objective. We help prioritise the market, identify and qualify commercial partners, structure the launch route and coordinate execution.
- Market-entry route and prioritisation
- Partner / distributor search and qualification
- Commercial preparation and local coordination
- Launch workstream and follow-through
ASIA → EUROPE
European market access
For Asian businesses facing a concrete European expansion problem. We structure the route, identify missing requirements and coordinate legal, tax, regulatory or technical specialists where their professional work is required.
- Entry-route diagnostic
- Country and partner prioritisation
- Specialist adviser coordination
- Pilot / launch planning
HEALTHSPAN & SPECIALISED REAL ESTATE
Concept & project coordination
For developers and project sponsors working at the intersection of property, healthspan, wellness, senior living and care. The role begins with the commercial proposition and turns it into a coordinated project brief.
- Commercial concept and positioning
- Project scope and feasibility framing
- Specialist input and partner coordination
- Development / pilot roadmap
Olsen Steiner coordinates specialist legal, tax, regulatory, clinical, engineering or certification work with appropriately qualified advisers where required; it does not present those regulated professional services as its own.
ENGAGEMENT MODEL
Start narrow. Expand when the work proves useful.
01Entry diagnostic
Define the decision, market, constraints and missing information. The output is a practical route forward, not a generic market report.
Typical use: one market, one defined expansion or project question.
02Launch / partner sprint
A bounded project around partner development, commercial preparation, specialist coordination and the work required to move toward launch.
Typical use: partner search, market-access workstream or launch preparation.
03Fractional expansion office
Ongoing senior-level coordination for businesses that need continuity across partners, advisers and execution without building a full local team immediately.
Typical use: retained cross-border execution after the initial project.
REGULATED MARKET ENTRY · VIETNAM
From market access to operational launch.
A historical mandate combined corporate structuring, specialist legal coordination and licensing support with delivery of the client’s office fit-out.
REGIONAL CONSUMER OPERATIONS
Four markets. Three operating locations.
SojiLabs developed consumer-health products and direct-to-consumer operations across Vietnam, Indonesia, the Philippines and Malaysia, supported by regional call-centre operations.
PROPRIETARY OPERATING TECHNOLOGY
Software built around commercial operations.
CPA IKON and PearCall connected acquisition, lead management, affiliate operations and communications infrastructure around real operating needs.
Historical cases illustrate operating experience and capabilities developed in practice. They are not presented as current client mandates or current holdings.